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Introduction.
We at the Cendant Hotel Group, Inc., a subsidiary of Cendant
Corporation, consisting of Days Inns Worldwide, Inc., Howard Johnson
International, Inc., Ramada Franchise Systems, Inc., Super 8 Motels,
Inc., Travelodge Hotels, Inc., Wingate Inns International, Inc.,
AmeriHost Franchise Systems, Inc., Villager Franchise Systems, Inc.,
and Knights Franchise Systems, Inc. (collectively, the
“Franchisors”) and the Cendant family of hotel franchise systems,
(Days Inn®, Howard Johnson®, Ramada® (50 States of the U.S. and
Canada only), Travelodge®, Wingate Inn®, AmeriHost®, Villager®
Lodge, and Knights Inn® brands (collectively, the “Brands”)
recognize the importance of protecting the privacy of
individual-specific (personally identifiable) information collected
about the guests, visitors and prospective guests ("Customers") of
our Brands. Examples of individual-specific information
("Information") are described in the Section, “What is Individual
Specific Information?” We have adopted this Customer Privacy
Policy to guide how we and affiliates, utilize Information about our
Customers. This Policy will evolve and change as we continue to
study privacy issues
SWEEPSTAKES / CONTESTS:
Occasionally a Franchisor
runs sweepstakes and contests. We use Information provided for hotel
reservations or ask Customers who participate or enter to provide
contact information (like an email address). If a Customer
participates in a sweepstakes or contest, his/her contact
information may be used to reach him/her about the sweepstakes or
contest, and for other promotional, marketing and business purposes.
All Brand
sweepstakes/contests entry forms will provide a way for participants
to opt-out of any communication from the sweepstake’s/contest’s
manager that is not related to awarding prizes for the
sweepstake/contest.
DIRECT MAIL /
OUTBOUND TELEMARKETING:
Customers who supply a
Brand with Information, or whose Information we obtain from third
parties may receive periodic mailings or phone calls from us with
information on new Brand products and services or upcoming Brand
special offers/events. They may also receive mailings/calls from
third parties we select whom we believe offer potentially valuable
goods or services.
Each Franchisor offers our
Customers the option to decline these communications. Customers may
contact us to opt-out of such communications as follows:
RESEARCH/SURVEY
SOLICITATIONS
From time to time we may perform research (online and offline) via
surveys. We may engage third party service providers to conduct such
surveys on our behalf. All survey responses are voluntary, and the
information collected will only be used for research and reporting
purposes, to help us to better serve Customers by learning more
about their needs and the quality of guest experience at all of our
hotels. We may contact a Customer to inquire or survey about the
guest experience at the Brand visited and the prospect of future
stays or the improvements needed to attract additional business from
the Customer for the hotel visited or the Franchisor. The survey
responses may also be used to determine the effectiveness of our
websites, various types of communications, advertising campaigns,
and/or promotional activities.
If a Customer participates in a survey, the information given by the
Customer will be used along with that of other study participants
(for example, a Franchisor might report that 50% of a survey's
respondents are men). A Franchisor may share anonymous individual
and aggregate data for research and analysis purposes.
Participation in surveys is voluntary. Participants who do not wish
to receive email communications may opt out of the receipt of such
communication by notifying us as provided in the Feedback/Opt-Out
section below.
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We Will Do With Customer Information:
The Cendant Hotel Group and each Franchisor will:
1. Use Customer Information to solicit additional hotel stays at
the same hotel and other locations of the Brand, participation
in the affinity programs of the Brand, and to offer goods and
services we believe may be of interest to Customers on behalf of
ourselves or under joint marketing arrangements with other
non-hotel Cendant businesses, affiliates, former affiliates,
franchisees or the Franchisor;
2. Include information about Customers gathered from other
sources we believe to be reliable to identify our Customers more
thoroughly and update Information we store and provide to third
parties when the information changes, such as changes of address
or new credit card expiration dates;
3. Provide the name, address, telephone number and transaction
Information, including payment method, about Customers to the
Franchisor's designated affinity credit card issuer(s) and
loyalty club providers for use in the preselection process for
the Franchisor’s affinity credit card and loyalty club;
4. Create and use aggregate Customer data that is not personally
identifiable to understand more about the common traits and
interests of our Customers;
5. Use Customer Information to enforce a contract with us or a
franchisee or any Terms of Use of our web sites, or provide
access or disclosures that we believe in good faith are required
to comply with applicable law (See Compliance with Law in this
Policy);
6. Provide information on corporate credit card usage to the
corporate card holder Customer directly or through third
parties;
7. Transfer Customer Information to the party that acquires the
business or assets to which the information relates.
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